Flex-Fit
Product: Flexfit
Platforms: iOS / Android Mobile App + Smartwatch Companion App
Users: Fitness beginners, casual exercisers, busy professionals
Core Features:
Guided workouts & activity tracking
Smartwatch-based exercise tracking
Personal trainer discovery & physical class booking
My Role: Product Designer (UX/UI)
Team: Product Manager, 2 Mobile Engineers
Timeline: 4 weeks
01
The Problem
Users wanted to stay active but faced challenges switching between self-guided workouts and in-person fitness classes, often using multiple apps to plan, track, and book sessions.
Key Pain Points:
Difficulty finding trusted personal trainers nearby
No easy way to book physical classes from fitness apps
Workout tracking felt disconnected from real-world training
Too much phone interaction during workouts
Business Goal:
Increase engagement and retention by combining digital fitness tracking with real-world trainer access.
02
Design Strategy
Mobile for Planning & Booking
Trainer discovery, class scheduling, and progress review
Watch for Action & Tracking
Distraction-free workout tracking
Connected Fitness Experience
Digital progress reflects both solo and trainer-led workouts
03
The Solution
FlexFit provides a mobile fitness app that offers personalized workout plans, interactive video demonstrations, gamified challenges, and a supportive community.
1. Unified Fitness Experience (Digital + Physical)
Mobile app allows users to:
Discover verified personal trainers
Book physical classes and sessions
Digital workouts and real-world classes are tracked in the same system
Problem Solved:
Users no longer need separate apps for booking classes and tracking workouts.
2. Smartwatch-Centered Workout Tracking
Watch app handles:
Real-time exercise tracking
Heart rate, duration, calories
Haptic feedback for milestones
Phone stays out of the workout session
Problem Solved:
Users no longer need separate apps for booking classes and tracking workouts.
04
User Research
User Interviews (12):
Users preferred mixing home workouts with in-person sessions
Trust and trainer credibility mattered more than price
Insights:
Discovery and booking must feel as simple as ordering a ride
Wearables should handle tracking, not scheduling
05
Result
FlexFit empowers users to achieve their fitness goals by tracking progress effortlessly with real-time analytics , increasing user engagement, improving health outcomes, enhancing user experience, and fostering a strong user community.
📈 42% increase in weekly active users
🏋🏽 30% of users booked at least one physical class monthly
⌚ 60% weekly smartwatch usage during workouts
⏱ Reduced phone interaction during workouts by 40%